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Short film by Paris Brosnan reveals Clarins and FEED impact through the UN World Food Programme

Short film by Paris Brosnan reveals Clarins and FEED impact through the UN World Food Programme
Paris Brosnan, Christian Courtin-Clarins and Lauren Bush Lauren / © Clarins USA

Paris Brosnan, an up-and-coming filmmaker, has released a short video about a decade-long collaboration between premium beauty brand Clarins and FEED, a social impact-driven brand founded by Lauren Bush Lauren, to help get high-quality, nutritious meals into the hands of children all over the world. The Clarins and FEED partnership, which began in 2011, has helped fund more than 36 million school meals by the end of 2021 through FEED’s donating partner, the United Nations World Food Programme (WFP) and No Kid Hungry (NKH).

Brosnan, the 20-year-old son of actor and producer Pierce Brosnan and filmmaker and journalist Keely Shaye Brosnan, was named a FEED ambassador after visiting Sri Lanka with Bush Lauren and Clarins company chairman Christian Courtin-Clarins in 2019 to see firsthand how WFP’s work on the ground is helping children and developing the regional economy.

“Traveling to Sri Lanka was an eye-opening experience,” Brosnan spoke of the impact the trip had on him. “I was drawn to Clarins and FEED’s mission to help solve childhood hunger through school feeding. This school meals program gives children a sense of belonging, community, and an education. A little goes a long way—collectively, small actions can make a lifechanging difference for those who need it most.”

Following the release of Brosnan’s film in 2019, Paris and his brother Dylan became the 2020 Golden Globe Ambassadors, announcing the impact of school meals and their commitment to spreading awareness about the impact of school meals—especially to a younger generation looking for ways to make a difference in the world—during the award show.

The WFP’s school feeding program is an effective strategy to improve disadvantaged children’s participation in school and help them thrive.

According to research, providing school meals to children doubles attendance and enhances academic performance, allowing children to learn, grow, and flourish while also empowering them to transform their lives and the futures of their communities. One of the most inspiring aspects of this partnership is the support given to the World Food Programme’s Home Grown School Feeding initiative, which sources crops from local farmers to feed schoolchildren, thereby supporting the local economy and providing safe, diverse, nutritious, and local food to children.

Clarins and FEED are using the prestige cosmetics brand’s global reach and influence to help fund these activities. Clarins guests at Macy’s, Nordstrom, Saks, Bloomingdales, and can purchase a cosmetics tote bag or pouch featuring the brand’s logo and the number “7,” indicating that the purchase has helped provide seven school meals for kids, during the Clarins Gift with Purpose FEED promotions each spring and fall (inside are trial-size products as a thank-you token).

“The number we put on every FEED bag or accessory connects customers with the cause in a tangible and shareable way,” says Bush Lauren. “Each meal we are able to help provide truly makes a difference to the child who receives it—for some, it may be the only meal they receive all day—and an entire school year of consistent meals can truly change a life.”

Not only do guaranteed healthy meals provide children with the energy they need to concentrate and learn, but they also provide parents with an incentive to bring their children to school—which is especially important for females in countries where female education is not valued as highly.

Clarins’ core values and mission are a natural fit for their collaboration with FEED.

Clarins and FEED believe that Brosnan’s video will raise awareness about how people can make a genuine, quantifiable difference in the fight against childhood hunger—one meal at a time—by making the world a better place for current and future generations.

ClarinsUS has a YouTube channel and where you can watch the entire film.

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Source: Digital Weekday

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