Why an increasing number of female founders are using crowdfunding to start their business

Despite the fact that venture capital grew in 2021, women-led start-ups did not benefit from the boom. It is often believed that enterprises started by women receive less investment than those founded by men. Only 1% of venture capital investments were made in female entrepreneurs last year, according to research from the European Investment Bank. Despite the fact that female-led enterprises have lower failure rates, double the return on investment, and higher gross sales than their male counterparts.

This is the reason that in December, the multi-award-winning skincare company Faace will begin its first crowdfunding campaign on Seedrs.

“Crowdfunding doesn’t just help address investing inequity; it also helps even the odds for female founders. Female entrepreneurs are typically less likely than men to get investment for their ventures, however female-led campaigns on crowdfunding platforms were found to be 32% more successful at reaching their funding target than male-led campaigns”, says Faace founder, Jasmine Wicks-Stephens.

“We’ve been inspired by fellow female-led brands in the ethical beauty and fem-care spaces like DAME and Upcircle who have experienced great success with overfunded crowdfunding campaigns and so we are excited to now invite everyone to share in our future successes as well, with investments starting from just £11”.

Investing in Skincare: Moving to the Next Level

Faace was founded by Jasmine out of her need for simple, efficient beauty products as a new mother. Faace aims to upend the £13 billion UK beauty market with hassle-free, ethical skincare that will take care of your skin even when you don’t have the time or energy to do so.

In just two and a half years, Jasmine’s passion project has grown into a results-driven skincare company with thousands of clients worldwide and accolades from publications like Elle, Marie Claire, and the Telegraph. The brand, which is offered in 59 stores from Harrods to LookFantastic in 23 countries, has gotten notable industry coverage from journalists and influencers with millions of followers, built a strong social and CRM community, and acquired a stellar Trustpilot rating.