Hisense continues to support European football as official partner of the 2021 UEFA Nations League finals in Italy

Ahead of the 2021 UEFA Nations League finals, which will take place from 6 to 10 October (CET) in Italy, leading consumer electronics and home appliances company Hisense has announced that it will be an official partner of the tournament for the second time.

The 2021 UEFA Nations League finals will be held in Milan and Turin, with UEFA EURO 2020 champions Italy, Belgium, France and Spain among the four qualifying teams.

As the UEFA Nations League 2021 finals approach, Hisense, which partnered with the inaugural competition in 2019, will continue to showcase and raise awareness of its flagship products, while bringing fans closer to the action with tailored content and promotions across its social platforms, including the continuation of its successful “Upgrade Your Home” campaign from UEFA EURO 2020.

With the world’s best players involved in the 2021 UEFA Nations League final, Hisense will be showcasing its Hisense Skill of the Day throughout the tournament, encouraging fans to comment on the players they think will light up the final with their skills. Hisense will also have exclusive rights to the Hisense Player of the Finals, with a branded trophy presented to the best player of the tournament, selected by UEFA.

Candy Pang, CEO of Hisense’s international marketing department, said: “We are delighted to continue our involvement in the UEFA Nations League Final, which will help us raise awareness across Europe. We are particularly excited to have exclusive rights to the Hisense player in the final and look forward to the finals bringing fans the same excitement we have seen in recent years of European football.”

The UEFA Nations League 2021 finals will allow Hisense to continue its growth across Europe, ensuring that products are at the forefront of footballers’ minds. To support this, Hisense will promote a paid media campaign across key markets in Italy, Spain and France, promoting relevant assets detailing key products such as:

• The A7G’s Quantum Dot colour and Dolby Atoms sound: perfect for watching the finals this October
• The 100L9G triple laser TV with a large screen for the ultimate home stadium experience
• PureFlat Fridge, which allows Hisense customers and European fans to cool down with its ice and water dispenser
• Energy Pro AC, a smart, energy-efficient air conditioner that keeps fans cool during the hot moments of the final

Hisense continues to support major sporting properties around the world, including the 2022 FIFA World Cup partnership, UEFA EURO 2020, the UEFA Nations League Finals, the Red Bull Formula One races and the Australia Open. The sponsorship celebrates Hisense’s presence on the global stage, with products exported to more than 160 countries and regions.