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Iconica announces launch of darwinbeats brand and digital publication

Iconica announces launch of darwinbeats brand and digital publication

LONDON, 7 October, 2020 – Iconica has announced the launch of the darwinbeats brand and online digital publication following its acquisition earlier this summer.

Originally available as an app on iTunes in 2015, darwinbeats was acquired by Iconica in 2020 taking the company in a new direction. Subsequently, a digital platform was developed following its acquisition which officially goes live today.

darwinbeats is a global entertainment brand celebrating cultural diversity and highlighting exceptional talent – with three integrated platforms that aim to help discover the next generation of artists while partnering brands with the world’s most renowned digital creators.

The darwinbeats publication will provide the latest music and entertainment news, industry analysis, exclusive interviews as well as talent features to promote up and coming artists. Aimed at a global audience, darwinbeats will showcase and celebrate diverse voices from all backgrounds and musical genres.

In addition to the new publication, darwinbeats is also launching today a talent and publicity portal to help up and coming artists get established through music PR, while connecting brands to creators for digital campaigns.

darwinbeats Talents enables artists and influencers to apply for a new mentorship programme where they can receive one-to-one training from industry experts to help them succeed in their careers. Separately, artists and bands can make an application to be included in upcoming digital music campaigns.

darwinbeats Publicity is the music PR division of the brand, launching campaigns for artists as well as labels and companies that want to promote their latest albums, music videos, events and products through the darwinbeats community. The publicity portal also connects brands to more than 30+ news publishers where music PR campaigns can be executed globally via the Brand Studio from today.

As the music industry goes through transformational change, darwinbeats will enable diverse voices to stand out from the crowd, while supporting artists by matching them with brands on global, digital campaigns.

To learn more about the darwinbeats brand, visit the darwinbeats publication, Talent and Publicity portals for further information. You can also follow the latest social media updates on Twitter, Instagram, Facebook or LinkedIn.

About Iconica

Iconica is a global media and entertainment company creating immersive content experiences for audiences in over 100 countries. Through stories that inspire, empower, and entertain – Iconica’s mission is to create positive change in the world.

For further information visit:


Iconica Press

Source: Iconica Media

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